Online Pharmacy http://www.directresponsemarketing.com To Stop Selling Book As Marketing Material Is Sensationaly Banned by UK Advertising Standards Authority

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St Helier, Jersey (PRWEB UK) 6 October 2012

The UK’s best selling diet book, Six Weeks To OMG: Get Skinnier Than All Your Friends has had its promotional material banned after fears were raised that it could encourage eating disorders says http://www.directresponsemarketing.com

The book which includes a diet plan that suggests some potentially dangerous ideas, such as ice baths and replacing meals with exercise became the UK.s top selling diet book with claims that readers could lose 20 pounds in six weeks.

The Advertising Standards Authority said the idea of promoting the idea of being skinny was potentially harmful and could affect those who struggle with body image.

Tom O’Brien, MD of the leading UK online pharmacy http://www.directresponsemarketing.com says that he welcomes the ruling as many such fad diets were at least ill-advised and at most dangerous and that all diets should have a proven medical basis and as such directresponsemarketing.com do not sell this particular book.

Being overweight or obese can have serious physical, mental and emotional implications. While it can often be resolved through a good exercise regime and diet plan, this isn’t always the case for everybody. Some people simply find it more difficult to lose weight than others. When diet and exercise alone do not prove enough, the use of prescription only medicines such as Xenical or Qsymia can help aid the process so that the inividual loses weight faster and without having to undergo lengthy diet regimes.

The most common and simpliest way to determine whether a person is considered overweight or obese is by calculating their Body Mass Index. Divide the weight of the person in kg by their height in metres. If the resulting number is above 25 and below 29.9 then that person is overweight whereas a figure of 30 or higher indicates obesity. Anybody that falls into these categories should consider a weight loss plan and maybe a medical treatment such as Xencial to help lose weight and reach a healthier size.

Prescription only treatments such as Xenical and Qsymia, are designed to be taken in conjunction with a good diet and exercise plan. By combining all of these factors it is possible to lose weight even for those who find it very difficult. Xenical and Qsymia are medical prescribed tablets that enables individuals to lose weight.

Directresponsemarketing.com is the UK’s longest established online pharmacy that continues to grow thanks to a reputation for providing high quality treatments at competitive prices. As well as treatments to help people lose weight, they also offer treatments for a range of other health problems and lifestyle changes.

Contact

Suite 15

Burlington House

St Saviours Road

St Helier

Jersey JE2 4LA

telephone 0845 121 6667

international 00441534 510271

http://www.directresponsemarketing.com

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